Electronic Commerce: The Strategic Perspective

Kitob mualliflari Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan,

This book reports the results of our research. It is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

Fan yoʻnalishi: | Amaliy fanlar |
UDK
Kitob nashriyoti nomi: Global text
Kitob nashr qilingan shahar: Switzerland
ISBN:
Kitob nashr qilingan yili: 2008 Yil
Betlar Soni: 115
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Fayl formati: pdf
Fayl format turi: application/pdf
Fayl hajmi: 2.12 MB
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Tili: Inglizcha
Kitob yozuvi: Lotin
Matn turi: Bosma shaklda
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