This book is to help business owners and executives plan their companies' success. It uses various ways of looking at business, because business is the total of finance, marketing, human relations and operations. Each way of looking at a business is a door to understanding. Examples and anecdotes illustrate real life experiences of other shareholders and executives of privately held companies. This book is based on thirty years' experience of consulting with and studying privately held companies. The principles, the approaches and process work.